I have a question for you, and be honest. How many times per day do you use your phone to check your email, your Facebook, or for a quick web search for that great Chinese place so you can call in an order? The answers may vary, but if you have a smartphone, I’ll bet the answer was more than you thought it would be. Our mobile devices are getting us more and more connected every day, and yet mobile marketing still remains a largely untapped market.
According to the BlogHer Consumer Electronics Study, 84% of women make purchasing decisions based off of blog posts, 56% from social media. In the same study, researchers found that a whopping 79% of respondents called their mobile phones “indispensable.” Not far behind in terms of importance were laptops and computers (77%), while only 29% thought they really needed a television.
This bears repeating. Most women would rather have a mobile phone than a television.
As savvy, socially connected women, our mobile phones and tablets are how we interact with the world. They’re how we keep up with friends, where we get our news, how we manage our finances, where we get our entertainment, and most importantly – they’re where we do our shopping. Here are some tips for you to improve your mobile marketing strategy.
- Get a mobile site. First and foremost, if your company website doesn’t have a mobile friendly component, you are losing customers. A mobile site is a condensed, reformatted version of your regular site that is optimized for mobile phones, but it can be a lot more. Your mobile site instantly connects customers to you via click-to-call technology, but it can also offer a unique experience for your mobile surfers. The best mobile sites have exclusive content and deals – mobile coupons are a hot commodity right now! Use QR codes in your office and even on your traditional websites to drive traffic there.
- Start a blog, and keep it updated. Nothing inspires trust in women online like other women online. Find a female voice that can write regularly for your blog. Include car care tips, car reviews, and things they may not know about what’s going on “behind the scenes” at your business. Make this blog easily accessible via your mobile site – in fact, I’d suggest making it the main feature beyond your branding and any exclusive deals you do.
- Go social in a big way. You probably have a Facebook account. You may even have a Twitter. But do you have a Tumblr? How about a Pinterest page? Engage in as many social media spheres as you can. Twitter can be a great PR platform, Tumblr is getting more popular as a social blogging service every day, and Pinterest and mobile go hand-in-hand. Be careful not to be all-business in your social media, though. Keep it fun. People laugh at me when I suggest sharing those funny photos of cats with captions on a business page, but the people interacting with you in social media want to be entertained, and they want to feel they’re interacting with a human, not a company.
- Don’t share short codes – get your own! If you do any social media, you know what I mean. Shortened urls by Twitter or Bit.ly to keep your character count low. Well, Bit.ly is great, but we suggest a little investment if you’re going to be serious about marketing on a small (as in mobile) scale. For a very affordable price you can have your own shortened domain and custom short-urls.
- Take charge of your SEO. And I don’t mean just mobile – I mean all around. Ask your web developer if they do SEO (Search Engine Optimization) and if they have tracking data. Once you go mobile, you’ll want to see how your customers are finding you, and then you’ll know where to focus your marketing efforts.