If there’s one thing I’ve learned as CEO of AskPatty.com, it’s that marketing to women is a deceptive idea. Some people make it seem like a moving target, dependent on meticulously following the trends of social media, constantly making an effort to ensure your messaging is in line with the spirit of the day. Well, let me tell you a little secret: Marketing to women isn’t exactly the riddle of the Sphinx. In many cases, it can be as simple as making a promise and sticking to it.
When looking at your current marketing, ask yourself this very important question: “What can I do for my potential customers — male and female — right now, that my competition can’t (or doesn’t)?”