Automotive News – Fine-tuning the pitch to women

Automotive News – Fine-tuning the pitch to women

It doesn’t help, DeVere says, that men are the ones making most of the creative decisions. According to a study by Lifetime TV and the Insight Group, 90 percent of creative directors at the top 100 advertising agencies are men. Many of them work on automotive accounts, DeVere said, ensuring that marketing is carried out the way it was in the “Mad Men” era: through a male lens.

Read more…

%d bloggers like this: